3 Ways Scammers Are Quietly Killing Your Charity | Leading In An Era Of Hyper-Suspicion

Written By Mike Gore

Don’t get left behind in a world of rapidly changing donor needs, Charitabl.Pro is the platform for you.

I am so sick of scam calls, texts, emails and fradulent ads.

There's the way I answer an unknown number, cold, curt and uninviting and there's the way I change the moment I realise it's someone I either know or a genuine in-bound lead.

Trust is changing. Skepticism is increasing. Fear is shaping behaviour.

I’ve even heard stories of police officers showing a badge and people still pausing and hesitating to believe in its legitimacy.

We’re in a new era of hyper-suspicion.

And it’s slowly but surely trying its best to kill generosity.

So, here are 𝟯 𝗪𝗮𝘆𝘀 𝗦𝗰𝗮𝗺𝗺𝗲𝗿𝘀 𝗔𝗿𝗲 𝗤𝘂𝗶𝗲𝘁𝗹𝘆 𝗞𝗶𝗹𝗹𝗶𝗻𝗴 𝗬𝗼𝘂𝗿 𝗖𝗵𝗮𝗿𝗶𝘁𝘆.

𝟭. 𝗘𝗿𝗼𝗱𝗶𝗻𝗴 𝗧𝗿𝘂𝘀𝘁 𝗮𝗻𝗱 𝗢𝘃𝗲𝗿𝘄𝗵𝗲𝗹𝗺𝗶𝗻𝗴 𝗗𝗼𝗻𝗼𝗿𝘀
Donors don’t know who to trust anymore. They’re choosing to ignore, avoid, or question everything — and the emotional bandwidth required to even process a giving request? It’s slowly dying. Empathy has been overrun and replaced with fear.

𝘛𝘪𝘱: 𝘋𝘰𝘯'𝘵 𝘴𝘩𝘺 𝘢𝘸𝘢𝘺 𝘧𝘳𝘰𝘮 𝘪𝘵 𝘸𝘪𝘵𝘩 𝘺𝘰𝘶𝘳 𝘥𝘰𝘯𝘰𝘳𝘴, 𝘴𝘱𝘦𝘢𝘬 𝘵𝘰 𝘪𝘵.

𝟮. 𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗶𝗻𝗴 𝗣𝗮𝘆𝗺𝗲𝗻𝘁 𝗙𝗲𝗮𝗿
No one wants to be scammed. Identity fraud, financial loss, or just the embarrassment of “falling for it” — is causing people to just avoid giving. Clicking links, entering card details, sharing info over the phone… it all now feels risky (no matter your age).

𝘛𝘪𝘱: 𝘜𝘴𝘦 𝘴𝘦𝘳𝘷𝘪𝘤𝘦𝘴 𝘭𝘪𝘬𝘦 𝘊𝘩𝘢𝘳𝘪𝘵𝘢𝘣𝘭. 𝘵𝘩𝘢𝘵 𝘱𝘳𝘰𝘵𝘦𝘤𝘵 𝘺𝘰𝘶𝘳 𝘥𝘰𝘯𝘰𝘳𝘴 𝘢𝘯𝘥 𝘨𝘪𝘷𝘦𝘴 𝘵𝘩𝘦𝘮 𝘢 𝘴𝘢𝘧𝘦 𝘦𝘯𝘷𝘪𝘳𝘰𝘯𝘮𝘦𝘯𝘵 𝘵𝘰 𝘥𝘰𝘯𝘢𝘵𝘦 𝘧𝘳𝘰𝘮 𝘢𝘯𝘥 𝘵𝘩𝘳𝘰𝘶𝘨𝘩.

𝟯. 𝗖𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗮 𝗗𝗲𝗳𝗮𝘂𝗹𝘁 𝗣𝗼𝘀𝘁𝘂𝗿𝗲 𝗼𝗳 𝗦𝗲𝗹𝗳-𝗣𝗿𝗼𝘁𝗲𝗰𝘁𝗶𝗼𝗻
Our first instinct used to be curiosity or kindness. Now it’s defence. And that’s having a direct impact on generosity.

𝘛𝘪𝘱: 𝘙𝘦𝘮𝘦𝘮𝘣𝘦𝘳 𝘵𝘩𝘢𝘵 𝘺𝘰𝘶'𝘳𝘦 𝘤𝘢𝘳𝘳𝘺𝘪𝘯𝘨 𝘵𝘩𝘦 𝘴𝘢𝘮𝘦 𝘧𝘦𝘢𝘳𝘴 𝘢𝘯𝘥 𝘰𝘷𝘦𝘳𝘸𝘩𝘦𝘭𝘮 𝘥𝘰𝘯'𝘵 𝘱𝘳𝘰𝘫𝘦𝘤𝘵 𝘪𝘵 𝘰𝘶𝘵𝘸𝘢𝘳𝘥𝘭𝘺, 𝘴𝘰𝘭𝘷𝘦 𝘪𝘵 𝘪𝘯𝘸𝘢𝘳𝘥𝘭𝘺 𝘢𝘴 𝘢𝘯 𝘰𝘳𝘨𝘢𝘯𝘪𝘴𝘢𝘵𝘪𝘰𝘯 𝘢𝘯𝘥 𝘣𝘦 𝘱𝘳𝘰𝘶𝘥 𝘰𝘧 𝘪𝘵 𝘢𝘯𝘥 𝘴𝘱𝘦𝘢𝘬 𝘵𝘰 𝘪𝘵 𝘸𝘪𝘵𝘩 𝘺𝘰𝘶𝘳 𝘥𝘰𝘯𝘰𝘳𝘴.

In so many ways it's why I built Charitabl. I was sick of seeing the ways scammers were destroying trust in the sector and the impact of that on small well to do organisations was unjustified and unfair.

Charitabl. is purposefully designed to be a safe, donor only marketplace where charities can interact with their donors without the fear of scammers.

We can win this war, we can be market leaders in community, and we can preserve the purpose and impact for which we all exist.

Well that's my belief anyway.

Are you a charity wanting to increasing your fundraising impact? Charitabl.Pro is for you!

We built Charitabl. to help charities preserve their fundraising income in a world of increasing fear. If you want to find out more about how you can overcome the impact of scammers on your donors then check out Charitabl.Pro.

Mike Gore

Mike Gore is a founder, speaker, and purpose-driven strategist passionate about helping people and organisations do good—better.

With over two decades of experience in the not-for-profit sector across Australia, New Zealand, the UK, and North America, Mike has raised more than $50 million for charitable causes and led high-impact teams with bold vision and practical insight. He’s the founder of Charity Accelerator, a first-of-its-kind platform equipping leaders and teams with the tools to scale their mission, sharpen their fundraising, and modernise their marketing.

Known for his honest leadership style, storytelling clarity, and ability to simplify complexity, Mike believes the best organisations are built on courage, empathy, and strategic execution.

Whether he’s launching new ventures, coaching founders, or helping reshape the future of generosity, Mike’s focus is simple: leave the sector better than he found it.

https://www.charitabl.org
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